You have probably noticed that we have a theme for every collection – a unified idea, which all our designers work according to. The theme for this collection is “All that Jazz”, and it challenged some of our designers more than usual.
The designers were probably challenged not by the theme itself, but from the way we presented it to them. Usually, the designers receive a visual mood board, but this time our colleague Anne, who is a graduate from the Royal Danish Academy of Music, had prepared an auditory mood board. The designers had to listen to jazz music from various decades and within different subgenres. And how does one transform music into knitwear? Obviously, they succeeded, and you can see the results in this collection.
Should you feel like listening while knitting, you can find a link to the playlist and a short introduction to the songs on our website. Some of the songs would be to your liking, others not quite so much. Some are with vocals; others are only instrumental. All are different, but worth listening to.