In The Family Knitting Book, the picture is on page 15 with the start of instructions on page 16.
In the Loopy Book pamphlets this is pattern 3, illustrated on the front cover and on page 5, with start of instructions on page 6.

Measurements
To fit Bust sizes
80, 85, 90, 95, 100, 105 cms
32, 34, 36, 38, 40, 42 ins
Finished measurement
85, 91, 95, 100, 105, 111 cms
34, 36½, 38, 40, 42, 44½ ins
Length to shoulder
64, 65, 66, 67, 68, 69 cms
25¼, 25½, 26, 26½, 26¾, 27¼ ins
Sleeve seam
45 cms
17¾ ins.

Each pattern has a different set of recommended yarns. The following are from the Woolworth Loopy Book Pamphlet.

Materials
WINFIELD Double Knittings
Wool/Nylon, Pure Wool, Machine Washable, Nylon with Courtelle
or
CHADWICK’S Double Knittings
Courtelle/Nylon Double Crepe
34, 36, 38, 41, 43, 45 balls
Cable needle
5 Buttons.