In The Family Knitting Book, the picture is on page 12 and 13, and instructions are on page 12.
In the Loopy Book pamphlets this is pattern 1, illustrated on the front cover and on page 4, with start of instructions on page 2.

Measurements
To fit Bust sizes
60/65 70/75 80/85 90/95 cms
24/26 28/30 32/34 36/38 ins
Finished measurement
71, 79, 91, 103 cms
28½, 31½, 36½, 41¼ ins
Length to shoulder
43, 51, 60, 62 cms
17, 20, 23½, 24½ ins
Sleeve seam
33, 39, 46, 46 cms
13, 15¼, 18, 18 ins

Each pattern has a different set of recommended yarns. The following are from the Woolworth Loopy Book Pamphlet.

Materials
WINFIELD Double Knittings
Wool/Nylon, Pure Wool, Machine Washable, Nylon with Courtelle
or
CHADWICK’S Double Knittings
Courtelle/Nylon Double Crepe
25, 34, 43, 51 balls
Open-ended zip fastener to fit front of Jacket.