In The Family Knitting Book, the picture is on page 12 and 13, and instructions begin on page 13.
In the Loopy Book pamphlets this is pattern 1, illustrated on the front cover and on page 4, with instructions on page 3.

Each pattern has a different set of recommended yarns. The following are from the Woolworth Loopy Book Pamphlet.

Materials
WINFIELD Double Knittings
Wool/Nylon, Pure Wool, Machine Washable, Nylon with Courtelle
or
CHADWICK’S Double Knittings
Courtelle/Nylon Double Crepe
4, 7 balls.